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+<p align="justify"> A Brand identifies items with a specific name.</p>
+
+<p align="justify"> Usually, a Brand is the manufacturer or packer of a specific product. For example, Apple is a brand that manufactures laptops. A Brand is not necessarily the Manufacturer of an Item, it's only the name under which a product is sold. For example, if you manufacture plastic cups, you may license it to a big brand so that they sell it under their Brand.</p>
+
+<p align="justify"> In StrideERP, Brands can be assigned to Items for identifying and assigning certain defaults.</p>
+
+<p align="justify"> <b> To access the Brand list, go to:</b></p>
+
+<p> Home > Selling > Sales > Brand </p>
+
+<h2> 1. How to Create a Brand </h2>
+<ol>
+<li>Go to the Brand list and click on New.</li>
+<li>Enter a Brand name and enter a description if needed.</li>
+<li>Save.</li>
+</ol>
+<img src="/files/Brand.png">
+
+<p align="justify"> Now this Brand can be associated with different Items.</p>
+<img src="/files/Brand for an item.png">
+
+<h2> 2. Features </h2>
+<h3> 2.1 Setting defaults for Items of this Brand </h3>
+<p align="justify"> The following defaults can be set for a Brand. On assigning this brand to an Item, the set defaults will be fetched when performing Sales/Purchase transactions with Item of this Brand.</p>
+<ul>
+<li><b>Default Warehouse:</b> The Warehouse from which the Item will be sourced/stored depending on the transaction.</li>
+<li><b>Default Price List:</b> The Price List set here will be fetched in Purchase/Sales transactions.</li>
+</ul>
+<img src="/files/Brand defaults.png">
+
+<h5> Purchase Defaults </h5>
+<p align="justify"> When performing Purchase transactions like Purchase Order, Purchase Receipt, or Purchase Invoice, the defaults set here will be fetched on selecting Item of this Brand.</p>
+<ul>
+<li>Default Buying Cost Center</li>
+<li>Default Supplier</li>
+<li>Default Expense Account</li>
+</ul>
+
+<h5>Sales Defaults </h5>
+<p align="justify"> When performing Sales transactions like Sales Order, Delivery Note, or Sales Invoice, the defaults set here will be fetched on selecting Item of this Brand.</p>
+<ul>
+<li>Default Selling Cost Center</li>
+<li>Default Income Account</li>
+</ul>
+
+
+
+