A Brand identifies items with a specific name.

Usually, a Brand is the manufacturer or packer of a specific product. For example, Apple is a brand that manufactures laptops. A Brand is not necessarily the Manufacturer of an Item, it's only the name under which a product is sold. For example, if you manufacture plastic cups, you may license it to a big brand so that they sell it under their Brand.

In StrideERP, Brands can be assigned to Items for identifying and assigning certain defaults.

1. Pre-requisite

No Pre-requisite required

2. How to Create a Brand:

To create a new Brand, go to

Admin > Standards > Brand

Or

Stock > Brand

Now this Brand can be associated with different Items.

3. Features

3.1 Setting defaults for Items of this Brand

The following defaults can be set for a Brand. On assigning this brand to an Item, the set defaults will be fetched when performing Sales/Purchase transactions with Item of this Brand.

• Default Warehouse: The Warehouse from which the Item will be sourced/stored depending on the transaction.
• Default Price List: The Price List set here will be fetched in Purchase/Sales transactions.

Purchase Defaults

When performing Purchase transactions like Purchase Order, Purchase Receipt, or Purchase Invoice, the defaults set here will be fetched on selecting Item of this Brand.

• Default Buying Cost Center
• Default Supplier
• Default Expense Account

Sales Defaults

When performing Sales transactions like Sales Order, Delivery Note, or Sales Invoice, the defaults set here will be fetched on selecting Item of this Brand.

• Default Selling Cost Center
• Default Income Account